From Sketch to Sellout: Launching a 600-Piece Debut Drop

The biggest mistake first-time founders make is printing before they've sold.

The 11-day timeline

1. Day 1 — Brief & digital mock-up
2. Day 3 — Pre-sale live
3. Day 6 — Sample strike-off approved
4. Day 8 — DTF production run
5. Day 11 — Drop ships

Why it worked

The 24-hour digital proof process and the DTF production run delivered 600 tees without a single misprint.

Pre-sell the drop. Print what's already sold.